Madame Alexander Doll Play Studio


Make Playtime Fun – and Meaningful!

Doll play helps children learn empathy, collaboration and relationship skills that will last a lifetime. These play ideas from the Madame Alexander Doll Play Studio are designed to help you and your child create a new world of imagination and wonder – together! Check back often to see what’s new and to make the most of playtime.


Get Started with These Nurturing and Fun Activities!

Celebrate a Happy Ho-Ho-Holiday with matching Santa hats.

Your baby doll will love this 'frosty' winter bib at feeding time.

Create your own magical playtime with these whimsical matching unicorn headbands.

Gobble up the fun and celebrate the holidays with these matching turkey headbands for you and your baby doll.

Enjoy quality playtime together by making a classic baby swing.

What could be sweeter than dancing and twirling in matching tutus?

Whooooo can resist making these fun, easy and totally adorable matching owl headbands?

One of the top baby care basics that every doll parent or sibling should learn.

Here kitty kitty! Your child and baby doll can be two cute kittens with these matching headbands.

Basic baby care is important! Learn how to give yours a pretend bath.

Use your imagination to make your very own storybook to read together.

Make it easy to care for baby when you make your own changing table.

“Give a child a doll and watch their imagination bloom.”

Madame Beatrice Alexander

Join the Fun!

We love seeing photos of your kiddos with their Madame Alexander dolls! Tag us with #madamealexander for your chance to be featured.